Joann’s Rebrand
As part of my Brand Management course, I developed a rebranding strategy for Joann Fabrics. Our concept centered on the power of tactile experience, bringing back the joy of handmade creativity to strengthen human connection. This campaign repositions Joann as a space where crafting is not just a hobby, but a meaningful, hands-on way to express individuality and community.
Everything and Boxing: The Story of Charlie Andrus
As director and producer, I set out to capture the raw, unfiltered reality of a young boxer’s pursuit of greatness. This film dives deep into the mental and physical battles that define his path, both inside and far beyond the ring.
Meet The Teachers
At the Hong Kong Arts Centre, I led a marketing campaign by directing and producing a series of teacher interviews for the children’s art courses, designed to showcase the instructors’ personalities and teaching styles, and to build stronger engagement with parents and prospective students.
DOG DAYS
While freelancing in Hong Kong, I directed, produced, and edited this music video for punk artist Nathan Leong. DogDays captures the rush of glowing up after a breakup with raw, nostalgic energy, and has since garnered over 100K views on YouTube.
Welcome to my portfolio!
I blend a background in film and media with marketing and branding strategy to craft content that captivates and performs … I make cool stuff that does stuff.
-
I create content with purpose, combining emotional storytelling with brand strategy to make work that resonates and drives action. Whether it’s a product launch, social campaign, or brand video, I focus on understanding the audience and crafting narratives that stick.
-
I bring creative ideas to life using real insights. From social media trends to campaign analytics, I use data to guide direction, shape content, and improve performance. I know how to turn metrics into creative moves that actually work.
-
From concept to final cut, I’ve led the production of music videos, branded content, and social media campaigns. I offer hands-on experience in directing, shooting, editing, and motion design.
